Social Media Marketing

Social Media Marketing

Social Media Marketing

  Duration:1 day course
  Effort:3 -6 hours
  Category:Entrepreneurship & Business
  Level:All Levels
  Language:English
  Institution:iEdge Consulting Ltd
  Price:US$99 Special Offer US$49

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Description

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. In this session, learn about all the various social media platform available there to help you find the right tool. With our “Social Media and Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons specific to their business and jobs.

Designed for

  • All level of staff.
  • Those looking to understand the role the Social Media tools play in business and the market you wish to engage with.

Learning Objectives

By the end of this workshop, you should be able to:

  Understand different social media platforms.

  Identify audience.

  Monitor and measure performance.

  Consider pros and cons before making decisions.

Getting Started

Just to make sure the experience is as smooth as possible we’d like to suggest a couple of things you may or will need to get on with the course:

  • While we are happy for anyone to enrol in the course, we suggest that you should be at least managing/leading a team (big or small) or preparing for a role that requires your leadership skills
  • Internet connection is a big must
  • Readiness to learn, remember this is about you and so you need to be ready to take time to yourself and motivate yourself
  • Maybe something to write some notes down or ideas, but don’t worry the course documents can be downloaded at the end of the course for you to review and use at any time
      Have fun!

The Journey

What’s in it for me: Learn about the pros/cons and key functionality of Facebook and how it can work as a tool for your business.

  Case Study: 1              Review Questions:1           


What’s in it for me: Learn about the pros/cons and key functionality of YouTube and how it can work as a tool for your business with its channels, content and voice offerings and what the tags and measurements do for your work.

  Case Study: 1              Review Questions:1           


What’s in it for me: Learn about the pros/cons and key functionality of Twitter and how it is used or reach and target of customers. This session will compare how this tools can be utilized for a specific segment.

  Case Study: 1              Review Questions:1           


What’s in it for me: LinkedIn is the worlds biggest professional network media and utilized by professionals for a company to company marketing as well as job hiring. See how LinkedIn can be used to develop your business.

  Case Study: 1              Review Questions:1           


What’s in it for me:  Google+ while smaller to other media marketing tools, still has a presence. Learn about how to use Google+, it’s pros and cons.

  Case Study: 1              Review Questions:1           


What’s in it for me: Learn about the pros and cons of this tool, the use of Pins and Boards, traffic building and links.

  Case Study: 1              Review Questions:1           


What’s in it for me:  Learn about how Tumblr is used, posting and conversations, the use of links and tracking tools.

  Case Study: 1              Review Questions:1           


What’s in it for me: Get an understanding on Flickr, how the expanding and sharing works, it’s discussions and other tools.

  Case Study: 1              Review Questions:1           


What’s in it for me:  Learn about the Snapchat Audience and the use of Ads, tracking and managing the chats.

  Case Study: 1              Review Questions:1           


What’s in it for me:  Learn about how Instagram is used, the pros/cons niche & quality and use of hashtags.

  Case Study: 1              Review Questions:1           


What’s in it for me: Some keys words from the wise to wrap up this session and get you going on the journey of marketing.

  Case Study: 1              Review Questions:1           



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Last modified: Wednesday, 14 March 2018, 7:03 AM